This event is targeted at over 20 million data Guzzlers and ‘’DANCETRIBALS’’ individuals of age 18 – 45 years to dance to a DMW song and also do a skit on one of the 17 Sustainable development goals (SDGs) via an online contest, upload it on vote.adaaproject.com, hype it and get their fans/friends to vote their performance while certified dance professional judges will select the top 20 winners for the grand finale festival event in April 2020. They are eligible to win a Total Prize money of $10,000 (In Ratio $5,000: $3,000 and $2,000 to the 1st).