LAND MARK VILLAGE Plot 3 & 4 water corporation, Victoria Island Annex Lagos, Nigeria



From visibility to credibility, exhibiting at the ADAA FoodDrinkDance Festival has hundreds of benefits for your business. Establishing a presence, whether big or small, for your company at the FDDF gives you a powerful platform for meeting new customers, reaching out to your existing clientèle, and building a more established and reliable brand.
A lot of businesses are put off exhibiting at a trade show because of the cost. It’s true – developing a great trade show exhibit, training your staff members, and travelling to the event itself isn’t a very cheap process. However, like most forms of marketing, with the right strategy, the ADAA Food. Drink & Dance Festival can be a very profitable choice.
Take part in the Africa’s biggest out door event if you are interested in:

  • Selling products
  • Recruiting new students
  • Finding the best talent
  • Increasing brand awareness
  • Growing your database
  • Networking with the industry and making invaluable connections
  • Performance opportunities in the Showcase Theatre
  • Manufacturers, retailers, schools, colleges, academies, universities, associations, venues, events and publishers exhibit year after year.


We offer a range of stand packages based on how many square metres you need:

Size Rate
3meters by 2meters shell scheme ₦80,000 per 6m² (+ VAT)
3meters by 3meters shell scheme ₦100,000 per 9m² (+ VAT)
6meters by 3meters shell scheme ₦150,000 per 18m² (+ VAT)


  • Shell scheme stand structure and name panel (shell scheme only)
  • Carpet
  • 20 complimentary tickets
  • Show guide entry (distributed to every visitor)
  • Your own promotional area on our website
  • Marketing support

WHEN:  JULY 16 – 18th, 2021, 10AM Daily.
WHERE: Landmark Village, plot 3 and 4, water cooperation road, Oniru Lagos.
If you have any questions regarding your application, please contact

Rules and regulations, as well as other important information, will be discussed at the VENDOR MEETING with accepted vendors prior to the Festival. There will also be a one-day FOOD SAFETY TRAINING for accepted vendors. Details will be communicated well before time. This meeting is MANDATORY for each participant’s key contact person.

The festival management team reserves the right to limit the number of vendors which may have similar products or services. This will enable participating vendors to have less competition, allowing them greater opportunity to prosper from the event.

Vendor Stands

Vendor booth allocations are done at the sole discretion of the Vendor Coordinator. All complaints must be made in writing prior to the festival date and there is no guarantee that an adjustment will be made.


Date Allocation

Vendors may indicate as part of their application which Festival days they would like to participate in. All reasonable efforts will be made to grant vendors’ preferences, however, the final allocations are at the discretion of the Vendor Coordinator.



As part of the application process, interested vendors are required to submit their proposed menu. Vendors must not prepare or sell any product that is not disclosed or is outside of the category in their submitted application.


Only vendors in the drink category are permitted to sell beverages at the event. No vendors are permitted to sell bottled drinking water at the event.

Food vendors must have a minimum of 3 items and a maximum of 5 items on their proposed menu.

Participants in all other categories must have a minimum of 3 items and a maximum of 7 items on their proposed menu. Vendors are encouraged to price menu items in N500 multiples to ease transactions at the festival.

Large Vendor Items Drop Off

Only vendors participating in day 1 are permitted to deliver items to the Festival site on JULY 16, 2021, 80:00 am – 10:00 pm.

General Set Up Times

16 JULY, 2021 7:00AM – 9:00AM 10:30PM – 11:55PM
17 JULY, 2021 7:00AM – 9:00AM 10:30PM – 11:55PM
18 JULY, 2021 7:00AM – 9:00AM 10:30PM – 11:55PM

All vendors must meet the following basic criteria to participate in the festival:

  1. Participants must sell apparels, food, snacks, dessert or drink.
  2. Vendor food and drink categories are: Fresh Foods, Dry Foods, Confectionery & Bakery Items, Beverages, Wines & Spirits, Ready-to-Eat Consumables, Food Services and Restaurants
  3. Participants can only showcase items in one category.
  4. Preference will be given to applicants with menus that reflect the character of their establishment and represent culinary diversity.

On day 1 after vending hours, vendors not returning for day 2 must call the attention of a member of the Festival staff to sign their check-out form (that will be handed to them at check-in) and retrieve payment processing devices before they can depart the festival premises.

Vendors returning for day 2 should secure their properties safely within their booth and return their payment processing devices to a Festival staff before leaving.


On day 2 after vending hours, ALL vendors must call the attention of a member of the Festival staff to sign their check out form (that will be handed to them at check in) and retrieve payment processing devices before they can depart the festival premises.

Failure to return payment processing device or returning a damaged device will attract a fine of N100,000. NO EXCEPTIONS!

The festival management team reserves the right to cancel the booking within 7 days of the space reservation for a full refund. A vendor may cancel their reservation within 7 – 21 days of booking for a 50% refund.. Any cancellations beyond 21 days are non refundable.

How to Apply

  1. Once you’ve read this document in its entirety, complete and submit the online application here
  2. Vendor applications will be reviewed by the team
  3. Successful vendors will be notified via mail.


We advise vendors to apply early as vendor stands in your category may be limited. Participation is only confirmed by the Festival team.



ADAA  FEST attracts over 124,788 attendees including:

  • Dance students
  • Food, Drink, Apparel Vendors 
  • Teachers
  • Professionals and choreographers
  • Decision makers from the dance and entertainment industry
  • Parents of dancers

“This is our main annual opportunity to meet teachers, students and to promote our brand to the people that our going to be our customers in the future.”
Jci Okoh – ADAA Founder

Roughly 75% of all communication is non-verbal. Here we create communications that help you tell people how smart, sincere, charming, witty, beautiful, powerful or sexy you are before you’ve even uttered that 25% wordy stuff. And if you’re 100% lost for words about your brand,
we can help with that too.
+234 909 050 0088

Download the ADAA FoodDrinkDance Fest 2020 sales brochure here

Call: Exhibition Director  | +234 703 706 9174

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